Marketing to Baby Boomers Through Meaningful Online Engagement
Document sans titre
This webinar was presented
by David Weigelt, partner and marketing strategist for Immersion Active, the
only Internet marketing agency in the United States focused solely on the boomer
and senior markets. Weigelt (along with Immersion Active partner Jonathan Boehman)
recently released the book Dot Boom: Marketing to Baby Boomers Online through
Meaningful Online Engagement. In this webinar, Weigelt explores the title concept
of the book, meaningful online engagement, which is a new, proprietary definition
of online engagement specific to older adults
Baby boomers want to adapt their home
Baby boomers want to stay at home as long as possible. Many of them will need to adapter some parts of their home... >
Watch the video
Barbara Beck : A special report on ageing
Age is creeping up on the world. The consequences will be far-reaching, explains The Economist's Special Reports Editor... >
Watch the video
La Borne Mélo
La vidéo originale présentant la borne mélo, une sorte de Jukebox pour les personnes âgées. >
Watch the video
Kim Walker, CEO Silver Group
Channel News Asia "Primetime" morning show. Kim Walker, CEO of Silver Group Asia... >
Watch the video
Meet America’s Oldest Man - Living Fully at 112
There are over 80,000 centenarians in the U.S. today; we’re anticipated to have 1 million by 2050. In 1960, we only had about 3,500. >
Watch the video
Médétic : interview de Claude Deroussent
Interview de du Professeur Claude Deroussent, Président de Médétic >
Watch the video
Médétic : l'appartement en vidéo
Présentation d'un appartement dans un village Seniors conçu par Médétic >
Watch the video
Marketing to Baby Boomers Through Meaningful Online Engagement
This webinar was presented by David Weigelt, partner and marketing strategist for Immersion Active, the only Internet marketing agency in the United States... >
Watch the video
Cell Phone For Seniors
WSJ's Andy Jordan reports on a new no-frills cell phone is aimed at senior citizens, complete... >
Watch the video
Flowie
The system deploys a collection of persuasive principles in a user-friendly environment for the elderly... >
Watch the video