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Marketing to Seniors ; daily news et services with theMatureMarket.com (Download Adobe Reader) World demography Request Demography US Request Seniors in USA Request Seniors in Europe Request Seniors in Japon Request   Why marketing to seniors ? (US Census data) Nearly 28% of all seniors are Internet enabled.  Of Seniors who are in the top 30% income bracket, nearly 80% are Internet enabled. Seniors (50+) are the fastest growing market today, now comprising 37% of the U.S. adult population and rising to 45% by 2015. Seniors control over 70% of all disposable income with $1.6 trillion in spending power with more than $1 trillion of that spend on goods and services. Seniors spend over $7 billion online Seniors have a cumulative household value of $19 trillion. Seniors purchase more than 40% of all new cars and over 80% of the luxury new cars. Seniors account for more than 80% of leisure travel. Seniors purchase 74% of all prescriptions Seniors spend more time online than teenagers. In less than our first two months online, SeniorMag was attracting an astounding number of viewers and the numbers continue to grow.