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05/16/2008   seniors and baby boomers market news  
 
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Information on aging and Automotive / Transport

REPORT : The Maturing of America : Getting Communities on Track for an Aging Population
America and its communities are aging and aging rapidly. As the Baby Boom generation- born between 1946 and 1964- reaches retirement age... > Read

TRANSPORT : Access to public spaces and amenities for people with disabilities
Access to public spaces and amenities for people with disabilities A recent report from the Council of Europe Standing Committee... > Read

INITIATIVE : Evangelos Bekiaris (Research Director) : "AGILE aims to abolish the today’s negative stereotypes of “elderly drivers”"
AGILE is a project co-funded by the European Commission under the Quality of Life programme. It lasted for 3 years, from 2002 to 2005. > Read

AUTOMOTIVE : Nissan targets the Mature Market
Carlos Ghosn, the CEO of Renault and Nissan, announced last week in Paris, that Nissan will target the 50 plus market... > Read

REPORT : Knowledge Should Help Prepare for Older Driver Population
Older driver safety is not a high-priority issue in most states and, therefore, receives fewer resources than other safety concerns. > Read

STUDY : Increasing number of women and older people hold a driving licence
In 2005, nearly 10 million people in the Netherlands had a driving licence. This is an increase by 2.7 million relative to 1985. > Read

REPORT : The age wave demands innovation across the board, including public policy, financial products, personal technology, housing, community design, and delivery of care
Minnesota baby boomers (age 42-60) want more public policy, personal finance and technological options to help them maintain independence... > Read

AUTOMOTIVE : Ford and Nissan Aim Models At Aging Baby Boomer Segment
Crossovers are hot in America. Low-riding SUVs like the Nissan Murano and Ford Edge that combine attributes of off-roaders... > Read

AUTOMOTIVE : Baby Boomers Pose Challenges to Auto Marketers
Baby boomer Ray Daniels has experienced a lot in his 64 years. He remembers the days of civil rights marches and "swinging it"... > Read

AUTOMOTIVE : US: Baby boomers keep RV market rolling
The typical RV owner is 49 and married with a $68,000 annual household income, according to a 2005 survey by the University of Michigan Survey Research Center for the RV industry. > Read

AUTOMOTIVE : New Strategies for Older Demos
The majority of car purchases are taking place after the first 50 years of your life. By focusing on the highly competitive 18-to-34-year-old market, all industries have lost sight of the promising 50-plus market. > Read

AUTOMOTIVE : Aging Baby Boomers Pose Challenges to Auto Marketers
"Boomers have set the market stage ever since they've been in existence," said Michael Bernacchi, a professor at the University of Detroit Mercy who studies automotive marketing... > Read

AUTOMOTIVE : Car Makers Court Two Generations
Honda is one of several car makers that are taking a multigenerational approach, as it responds to a fundamental shift in the demographics of U.S. consumers > Read

AUTOMOTIVE : US: Automakers Should Market More to Baby Boomers
Automotive researcher AutoPacific has released the results of its comprehensive study of the Baby Boomer automotive consumers. > Read

TRANSPORT : Older People’s Access to Motor Vehicles
Access to private motor vehicles by New Zealanders aged 65 and over differs significantly between regions, according to a report released today by Statistics New Zealand. > Read

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