AUTOMOTIVE
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Nissan targets the Mature Market
Carlos Ghosn, the CEO of Renault and Nissan, announced last week in Paris, that Nissan will target the 50 plus market... >
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AUTOMOTIVE
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US: Baby boomers keep RV market rolling
The typical RV owner is 49 and married with a $68,000 annual household income, according to a 2005 survey by the University of Michigan Survey Research Center for the RV industry. >
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AUTOMOTIVE
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New Strategies for Older Demos
The majority of car purchases are taking place after the first 50 years of your life. By focusing on the highly competitive 18-to-34-year-old market, all industries have lost sight of the promising 50-plus market. >
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AUTOMOTIVE
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Aging Baby Boomers Pose Challenges to Auto Marketers
"Boomers have set the market stage ever since they've been in existence," said Michael Bernacchi, a professor at the University of Detroit Mercy who studies automotive marketing... >
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AUTOMOTIVE
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Car Makers Court Two Generations
Honda is one of several car makers that are taking a multigenerational approach, as it responds to a fundamental shift in the demographics of U.S. consumers >
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TRANSPORT
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Older People’s Access to Motor Vehicles
Access to private motor vehicles by New Zealanders aged 65 and over differs significantly between regions, according to a report released today by Statistics New Zealand. >
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