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08/8/2008   seniors and baby boomers market news  
 
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Age Power: How the 21st Century Will Be Ruled by the New Old by Ken Dychtwald, Ken, Phd Dychwa

Amazon.com
"Old simply isn't what it used to be," writes gerontologist Ken Dychtwald, bestselling author of Age Wave
. In the 20th century, the number of Americans ages 65 and older increased from 3 million to 33 million. This number is likely to double by 2035! After 30 years in the field of aging, Dychtwald is convinced that "'Age Power' will rule the 21st century" and that "dramatic anti-aging breakthroughs" in supernutrition, hormone replacement, gene therapy, bionics, and organ cloning will be discovered in the near future.

This all sounds like wonderful news, except that Dychtwald fears that "we are woefully unprepared" for the aging of the boomers. He sounds a wake-up call to "the five social train wrecks we need to prevent." For example, society will face epidemics of chronic diseases such as Alzheimer's (14 million Americans will have it by the mid-21st century). Tens of millions will live their long, last years in poverty. And living longer will be worthless if the elderly spend their last decades doing little more than watching television--40 million retirees average 43 hours a week of TV now!

Age Power describes the aging-related dangers ahead of us and solutions (both social and personal) for preventing them. "Tips to age-proof your life" at the end of many chapters help you put the points into action. "Many of the painful, punishing challenges of old age could be prevented if informed choices were made earlier in life," says Dychtwald, and although this serious book is not easy reading, it will help you make much more informed choices. --Joan Price .

From Publishers Weekly
In a far-sighted and important report, Dychtwald warns that unless we productively integrate the elderly into all levels of our society, the U.S. will rapidly become an "elder wasteland." A psychologist, gerontologist and corporate consultant, Dychtwald's (Age Wave, Bodymind) new book is a wake-up call to debt-laden baby boomers heading toward poverty-stricken old age, to senior citizens and to society as a whole. He succeeds admirably, even though his presentation is weakened by catchy
.


Book Description
In this break-through book, Dr. Ken Dychtwald, the leading authority on the aging of America, uses more than twenty-five years of study to explore how extraordinary demographic and economic shifts are causing the emergence of Age Power-a powerful new maturity. The largest generation in history, the baby boomers, will now routinely live well beyond their eighties and nineties as the "new old," influencing all of our daily lives.

Dychtwald explains how unprepared we are for the challenges of a new era in which the priorities will be set based on the needs and desires of the elderly. He surveys how we each must make individual decisions right now to "age proof" our families and ourselves.

"This book, like all that Ken Dychtwald writes and says, offers a true education into the issues we all face as we age."-President Jimmy Carter

"A powerful look into what you need to know today to understand and protect your tomorrows."-Suze Orman



 
 

 

 

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